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Frozen foods sell well, driving Japanese refrigerator sales

Frozen foods sell well, driving Japanese refrigerator sales

Recently, frozen food has started to appear more often on the tables of Japanese families. The Nihon Keizai Shimbun reported on the 10th that in addition to the "consumption at home" under the epidemic, the change in people's dietary life is also one of the reasons why frozen food is selling well. As a result, the sales of refrigerators for storing cold food also rose sharply.


Masayoshi Kurosaki, president of Ajinomoto Frozen Foods, said, 'The market is expanding because people are staying at home and the value of frozen foods is being recognized. In particular, consumption by young people in their 20s is gradually increasing.'


According to the results of a survey conducted by a Japanese company, the proportion of people who go grocery shopping 'almost every day' during the epidemic has dropped by nearly half. The key to the future expansion of the cold food market is to preserve food refrigerators. According to the Japan Electrical Manufacturers Association, shipments of home refrigerators in Japan last year increased by 60% year-on-year. This year, an electrical appliance mall in Tokyo has a special "refrigerator store". A customer said, 'Too much stockpiling has made it impossible to fill the refrigerator at home.'


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